While the previous post focused on utilizing Facebook for your career needs, this post will examine how to leverage LinkedIn for this purpose. LinkedIn is not as popular, especially for students and older workers, but it has great potential for job search. The following are tips to consider when using LinkedIn:
1) Create a profile- it is important to develop as full as a profile as possible. While it does not have to be 100% complete, you should include your academic experience, work background, and other relevant information like groups you have joined and your blogs.
2) Make strategic contacts- the power of LinkedIn is in its networking component. The biggest mistake individuals make is to complete their profile, but never link to contacts. Reach out to friends, work colleagues, former supervisors and past classmates. Once you make contacts, it is critical to view their connections. By examining these connections, it will allow you to set up informational interviews with individuals in your fields of interest.
3) Join groups or create groups- by joining relevant professional groups, you can easily increase your network and build further contacts. You can also create your own group and generate active discussions, which will enable you to amplify your brand.
4) Research companies- LinkedIn enables you to search companies of interest, and find out what positions are available and employees who may be connected to you.
5) Search for jobs- most critically for those seeking employment, LinkedIn allows you to search for specific job titles and explore a variety of opportunities.
While LinkedIn provides some fee-based services, their free tools are sufficient enough to master your job search and to bolster your career advancement.
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